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What’s your title?

28 May

The web analytics Yahoo group is having some funs these days. If you are not in the group, here is the replay for you:

It all started with a simple question:

I am looking for what you folks call your analytics folks. I am the Digital
Audience Analyst for a media company. I use cutting edge Web Analytics software
and stay current in industry research. I am not sure what folks call the
Analysts who perform their web analytics and administer the codes and analysis.
Please respond and let me know.

The replies are just pouring in:

"I work for a very well known UK Premier League Soccer Club.

They refer to me as their 'Website Analyst' - although my remit seems to reach
far wider than the 2 websites (one content, and one e-Commerce) that we
maintain.

In the last few weeks I have worn more hats than a habberdasher. SEO, PPC
Marketing, Web Analysis, useability testing, management reporting, yadda,
yadda..."

"My current title is "Web Metrics Analyst", at an ad agency."

"Web Analytics Specialist"

"I work for a creative agency and my title is Web Analytics Specialist. I too
wear many hats (some of which are not even related to WA). Hope this helps!"

"While so many other appropriate names were put forth...I'm compelled by this
query to respond with:

'There are those who call me.....Tim!?'"

:Web Analytics Analyst (in the Department of Redundancy Department I think)

By far my favorite title!!?:)"

Jim Sterne, threw in the most authoritative and complete answer:

Among the more interesting titles of people who came to the eMetrics Marketing
Optimization Summit in San Jose:

Advertiser Analytics Engineer
Advisory Solutions Architect
Assistant Director, Business, Management, Legal & IT Programs
Chief Analytics & Optimization Officer
Chief Analytics Officer
Chief Search Officer
Chief Strategy Officer
Chief Visionary Officer
Client Engagement Manager
Content-Management Expert
Corporate Marketing Brand Manager
Creative & Optimization Manager
Customer Experience Consultant
Customer Intelligence
Digital Marketing Analyst
Director of Analytical Consulting
Director of Analytics
Director of Business Analytics
Director of Consumer Marketing
Director of Data Insights
Director of Data Strategy
Director of Decision Support
Director of Digital Research
Director of eBusiness
Director of Insights and Optimization
Director of Online Operations
Director of Optimization Services
Director of Research, Entertainment & Games
Director of Retention
Director of Search & Analytics
Director of Strategic Business Analytics
Director of Solution Engineering
Director of User Experience Optimization
Director of Web Business Strategy
Director of Web Strategy
EBusiness Analytics Manager
EBusiness Metrics & Analytics Manager
Emarketing Analyst
Executive Director of Business and Marketing Analysis
Financial Analyst
Founder, Chairman and Chief Revenue Officer
Interactive Marketing Analyst
Media Analytics Manager
Merchandising Manage
Online Engagement Strategist
Real Time Analytics Architect
Search Marketing Specialist
Senior Analytics Manager
Senior Director UX + Analytics
Senior Director, Global Site Analytics
Senior Web Analytics Researcher
SEO Analyst
Site Optimization Manager
Social Media Marketing Manager
Sr. Customer Experience Manager
Sr. Director, Database Marketing
Sr. eCommerce Analyst
Sr. Manager Marketing Analytics
Sr. Manager, Experience Design
Sr. Manager, Global eCommerce
Sr. Marketing Operations Analyst
Sr. Marketing Strategist
User Research and Analytics
Vice President, Global Analytics and Optimization
VP Analytics
VP Internet Business and Technology
VP Marketing & Analytics
VP of Blogging Evangelism
Web Analytics Analyst (in the Department of Redundancy Department I think)
Web Analytics, Corporate Marketing
Website Optimizer
Worldwide Marketing Operations

As for myself, my formal job title at Dell is Senior E-business Consultant which I don’t like. I actually changed that to Senior Analyst, Web Analytics and Optimization on my business card, as I feel this reflects my real role and responsibility much better. The dream job title I want, is what Avinash Kaushik has, “Analytics Evangelist”. The truth is though, it probably doesn’t matter what your job title is. What really matters is who you are and what you do.

But it is complete ok to have fun. So what’s your dream job title?

1 Comment

Posted in Post in English, This Week in Web Analytics, web analyst career

Speak at WAW Austin

13 May

Thanks for Jennifer White‘s invitation, I got a chance to speak at Web Analytics Wednesday Austin . There are about twenty or so smart folks in Buca di Beppo and we had a great time together.

In my presentation, I shared my journey to the Board of Director of Web Analytics Association, what WAA is all about, why all web analysts should join WAA membership, as well as my learnings from the eMetrics Summit 2009 in San Jose. I ended up my speech with five tips and they are:

5. Join WAA, grow the community and grow yourself
4. Attend eMetrics Summit if you can; if not, take advantage of any events like WAW, Webinars etc.
3. Don’t become reporting squirrel; connecting dots and driving actionable insights
2. Focus on three things: revenue, cost or customer experience
1. Think big but start small: little changes can have large impact

The full presentation can be viewed here

WAW Austin 090513

View more presentations from edwu.

Thanks everyone for attending the event and look forward to seeing you again. Be sure to join WAA!

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Posted in Post in English, This Week in Web Analytics, web analytics association

Here I am San Jose!

03 May

Finally on my way to San Jose.

By no means, this is going to be a very special trip. Not only I am going to attend the first WAA Board of Directors meeting followed by eMetrics Summit from Tuesday to Thursday, but also because everything else going on, specifically the whole swine flu thing.

In my backpack, I’ve got my iPod loaded with songs, podcasts and sermons I like, Nikon Coolpix, to take pictures and videos whenever I want, Logtitech Webcam, to talk to my wife and kids with ooVoo, and of course, my Dell laptop, to work at night when all the eMetrics craziness is gone.

But this time, I’ve got something else. My dear wife, fearing of the pandemic spreading of swine flu, bought me two 3M N95 masks, and a gelFast personal hand hygiene unit. Imaging on my belt, there is hand sanitizer on the left, and Nikon Coopix and my Blackberry Pearl Flip on the right. No matter what, I’ve got myself prepared.

I definitely don’t think I am a risk averse type of person. If I was, I wouldn’t choose to risk my life and climb big mountains with a bunch of amateur student mountaineers from college. Quite contrarily, I think I am a type of person enjoy risk taking. But to risk my own life is one thing, to put my family at risk is another. Bible says, “A wise man is cautious…” (Proverb 14:16) Why a wise man needs to be cautious? Because he needs to take care of his family!

I booked my travel and registered eMetrics summit two weeks ago but only made up my mind until Friday when I told my wife, “Honey, I think I will go, but with extra caution”. She gracefully agreed. What complicated the situation was she suddenly got a fever on Friday night and had 101 temperatures. We were about to attend spring outing with the church group on Saturday morning and a house party with my wife’s colleagues in the evening. We canceled both. Although we know the chance is slim, we didn’t want to take it, and we didn’t want others feel uncomfortable either. I almost gave up. No matter how much I love this “web analytics” thing, I can’t leave my wife behind especially when she is sick.

But thank God. My wife feels much better today and she encourages me to go, at least for the Board of Director meeting because she understands that’s very important to me.

Maybe you are laughing at me…maybe you think we are over concerned. The reason I am telling you all these is that I want to say “thank you”, as the newly elected Director of the Board of WAA. I understand how difficult for you to come out and make time for this three days summit. It is challenging to get companies to pay for the registration fee, travel and lodging these days, as each one of them is cutting back on OPEX. It is uneasy to leave families, friends and communities behind. The three days’ summit is not like a vacation, but a brain washing, quite painful if you are not used to it. And when you are back, your managers expect you to deliver immediate 1000% ROI…do the math and calculate how much conversion rate you need improve.

I understand all these, but I am confident as you are and believe that these three days will be different. You and I will learn everything as we can. We will immerse ourselves in the ever-changing technologies, thought provoking presentations and workshops, not mentioning life changing networkings and meetups…

So that’s my little story of eMetrics. How about you? Do you have your story too? Tell us how you overcame challenges and finally made your way to San Jose!

1 Comment

Posted in Post in English, This Week in Web Analytics, Web Analytics in Action, eMetrics Summit, web analytics association

Attention: My Fellow Web Analysts

22 Apr

I’ve been very swamped lately at work and haven’t got chance to write anything about the election of Board of Directors of Web Analytics Association. But this is official; I am elected to the board and will serve my two year’s term from May.

Needless to say, I am very grateful and still couldn’t really believe this is all true. I started the campaign with fairly low expectation as I understand how competitive the election is. But history is made. By You, my fellow web analysts.

I want to thank a lot of folks who stand behind me for this election. The first person is Bryan Eisenberg. He is the one asked me to consider running for the Board of Directors and gave me his full support. Joel Wright, my buddy and colleague at Dell, introduced me to web analytics and told me that I’ll win even before the election is closed (good prophecy, Joel!). Gautam Madiman, my manager at Dell, for encouraging me and endorsing me. Anil Batra from Zerodash1, Jonghee from Victoria Secret…and many others I don’t even know their names. Last but not least, for my wife, willing to share more family loads to support my duty as a Director.

So what’s the next? What I am going to do for the web analytics community as a Board of Director in the next two years? These are questions wondering in my mind. I am fully aware that as the only Director on the Board without a CXO title (sah!), I am bringing some unique perspectives to the Board. But to better serve you, I need your help.

May 3-4, I will be in San Jose, attending the Board of Director meeting. I will also be in the eMetrics Summit for the next three days. I encourage you to get in touch me if you are there. Let’s chat about work, life and the community while we are in the WAA Community Meeting and Speed Networking, or WAA Reception, or Birds of a Feather Lunch, or eMetrics Marketing Optimization Summit Reception, or Web Analytics Wednesday. Talk to me about your ideas, passions or frustrations. If you are not there, feel free to drop me a note via ed at superwebanalyst dot net or follow me on Twitter @ed_wu.

Look forward to seeing you and hearing from you. Remember, we are super web analysts. No tool (no matter how good they are) can do us any good, until we are using it in the right way, with much passion and intelligence. And to do it right, you’re going to need help and guidance from WAA. Hope you have a great week.

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Posted in Post in English, Web Analytics in Action

In Memory of Hosam Elkhodary

13 Apr

I have no idea who Hosam Elkhodary is until I got the following email from Jim Sterne on April 7

[Jim's email:
Dear Friends -
I am so very sad that the web analytics industry has lost an enormous proponent, eMetrics enthusiast and talented UBC WA instructor. Hosam Elkhodary's heart gave out suddenly yesterday. There are very few details at the moment but it was completely out of the blue. Those of you who met Hosasm know of his passion and his joy for our industry.
He will be missed. ]

Since then, there are a number of emails flooding in the WAA yahoo group from people who know Hosam very well such as Aaron W, Anil Batra & June Li. A donation fund in memory of Hosam was also set up and here is the link to the Heart and Stroke Foundation June specifically reminded us,

“In addition designating that the contribution is in memoriam of Hosam, please make sure you address the card as follows, which will doubly ensure the donation is directed properly:
Abdalla Elkhodary
7 Delaney Drive
Ajax, Ontario
L1T 4B2″

And that’s what I did just few minutes ago.

The sad loss of Hosam made me recall how my dad passed away in a similar fashion 11 years ago. My mom, my sisters and I were left with sorrow and grief for many years and we still can’t completely get away from the fact that he left us at such a young age. My dad died when he was 49 years old and I guess Hosam is probably even younger.

All these just remind me how much I should cherish the life I have now. As we are optimizing website all day long, let’s not forget there is a deeper meaning of our lives.

1 Comment

Posted in Post in English, This Week in Web Analytics

Ten Reasons to Vote for Ed

27 Mar

The voting period for the WAA 2009 Board of Directors election is now open. If you are a WAA memeber, you should have received the voting instruction along with user name and password. I highly encourage you to take this great opportunity to vote for the people you trust most.

Of course, I will be more than happy if you vote for me in the practitioner sector. In addition to my written answers and interviews to the four questions the election committee asked, here are the list of top 10 reasons why you should vote for me.

Some of the following claims might not be 100% accurate. I’ll take the blame if they are not, as long as you enjoy reading and have fun.

Ready? Here we go:

Ed is the only one on the ballot

…who doesn’t have a title of Director, VP or CEO etc. (read as “Ed is like the current stock market which has great potential to grow”)

…who is originally from China (read as “Ed likes Chinese food”)

…who has ever climbed a mountain as high as 24,000 feet (read as “Ed is more risk averse now”)

…whose car got hit two days ago by a severe hail storm (read as “Ed lives in a city which motto is to ‘keep it wierd” )

…who can’t pronounce “Analytics” right, no matter how hard he tried (read as “Ed has some sense of humor”)

…who has the least experience with Facebook. To be exact, one day plus two hours at 1:30pm CST as I am writing this post. (read as “Ed is becoming Facebook addict just like you)

…who also has the least experience in the web analytics field comparing with those web analytics “Gods” and “Goddess” (read as “Ed has a fresh perspective and open mind”)

…who is a Super Web Analyst (read as “Ed is a marketing guy”)

…who is endorsed by Bryan Eisenbergon Linkedin (read as “Did Ed bribe Bryan for this?”)

The last but not the least. Ed is a lucky man who has a great wife and two adorable kids, Gloria and Joshua.

Only this time, I wish I am not the only one on the ballot. After all, at the end of day, it’s what our family matters most to us.

I wish you have a great weekend.

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Posted in Post in English, This Week in Web Analytics

WAA Announced 2009 Nominees for Board of Directors

23 Mar

Today, Jim Sterne, the chair of WAA Board of Directors announced 2009 Nominees for Board of Directors. Read the full release below.

So I am one of the five nominees in the practitioners category and three of us will be elected. 60% chance, not bad, right? But then I also realize all of them are exceptional performers in their companies. I will be very humbled if I get elected and have to work even harder for WAA so that you won’t be regret for voting for me.

March 23, 2009

Dear Members:

A month ago we put out the Call for Nominations to the WAA Board of Directors – seeking candidates to fill six expiring seats on the Board. We received a tremendous response from members throughout the world and are pleased to announce that twenty-two extremely qualified members are running for election to the WAA Board of Directors.

They are:

Consultants (9)

Anil Batra, Chief Analytics Officer, Ascentium, USA
Daniel Waisberg, Head of Web Analytics, EasyNet Search Marketing, Israel
David Millrod, Managing Partner, Technology Leaders, USA
Juan Manuel Damia, Partner, Intellignos/SocialMetrix, Argentina/USA
Khalid Saleh, President, Invesp Consulting, USA
Olivier Silvestre, Co-founder, Tealium, Inc., USA
René Dechamps Otamendi, Founder, Ox2/LBi, Brussels
Sergio Maldonado, Director, MV Consultoria, Spain
Stéphane Hamel, Web Analytics Advocate, Immeria Consulting Services, Canada

Practitioners (5)

Ed Wu, Senior Analyst, Global Consumer Online, Dell, Inc., USA
Greg Asman, Director of Web Analytics, Aspen Marketing Services, USA
Peter Sanborn, Group Manager, Web Analytics, Microsoft, USA
Rachel Scotto, Metrics Manager, Sony Pictures Entertainment, USA
Ray Sibulkin, Executive Director, Business and Marketing Analysis, Edmunds.com, USA

Vendors (8)

Alex Yoder, Chief Executive Officer, WebTrends, USA
Arie Abecassis, President, MindFireInc, USA
Claudia Woods, Director of Strategic Development, Predicta, Brazil
Jonathan Levitt, Vice President of Marketing, iPerceptions, Inc., USA
Kimberly Weller, Product Manager, SAAS Institute, USA
Mark Wachen, Managing Director, Interwoven/Optimost, USA
Matthew Langie, Senior Director, Product Marketing, Omniture, USA
Nicolas Babin, Chief Operating Officer, AT Internet (XiTi), France

Following our initial Call for Nominations, we learned that a highly respected member of our Board would not be returning for the final year of her term. April Wilson, who has made tremendous contribution to the Board and the WAA membership, has decided to step down to allow more time for her professional and family pursuits. She will be greatly missed.

As a result of April’s departure, we will elect 7 Board members this year. The successful candidates will serve two-year terms on the WAA Board. The candidates will be elected as follows:

Consultants: The two highest vote getters in this category will be elected.
Practitioners: The three highest vote getters in this category will be elected.
Vendor: The two highest vote getters in this category will be elected.

We encourage you to review the profiles of each of the candidates and get to know them prior to the election. The profiles include photographs, bios, written responses to selected questions, and audio interviews, and can be found on the WAA website by clicking on the main three pages linked above.

The election will be conducted via electronic ballot from March 27 through April 10, 2009.

For more information about the election process, please read the WAA Board of Directors Election Process – 2009 document, or contact the Nominations Committee.

Thank you to all the nominees for your willingness to serve the WAA – and to all our members whose active participation ensures the success of this process.

Regards,

Jim Sterne
Chair, Nominating Committee
Chair, WAA Board of Directors

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Managing Analytics

Posts Tagged ‘web analytics association’

What’s your title?

Speak at WAW Austin

Here I am San Jose!

Attention: My Fellow Web Analysts

In Memory of Hosam Elkhodary

Ten Reasons to Vote for Ed

WAA Announced 2009 Nominees for Board of Directors

Consultants (9)

Practitioners (5)

Vendors (8)

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