Don’t Fool Us with Percentage!
My super hero, Avinash Kaushik wrote a wonderful blog last week Actively Avoid Insights: 4 Useful KPI Measurement Techniques In that blog, he warned us to avoid using four amigos, common metrics ...
Posts Tagged ‘metrics’
web metrics illusion?
According to Tim Ambler, “Marketing metrics create the illusion of certainty and control. Cannabis has much the same effect. ” I’m afraid web metrics too create the illusion of certainty ...
