The web analytics Yahoo group is having some funs these days. If you are not in the group, here is the replay for you:
It all started with a simple question:
I am looking for what you folks call your analytics folks. I am the Digital Audience Analyst for a media company. I use cutting edge Web Analytics software and stay current in industry research. I am not sure what folks call the Analysts who perform their web analytics and administer the codes and analysis. Please respond and let me know.
The replies are just pouring in:
"I work for a very well known UK Premier League Soccer Club. They refer to me as their 'Website Analyst' - although my remit seems to reach far wider than the 2 websites (one content, and one e-Commerce) that we maintain. In the last few weeks I have worn more hats than a habberdasher. SEO, PPC Marketing, Web Analysis, useability testing, management reporting, yadda, yadda..."
"My current title is "Web Metrics Analyst", at an ad agency."
"Web Analytics Specialist"
"I work for a creative agency and my title is Web Analytics Specialist. I too wear many hats (some of which are not even related to WA). Hope this helps!"
"While so many other appropriate names were put forth...I'm compelled by this query to respond with: 'There are those who call me.....Tim!?'"
:Web Analytics Analyst (in the Department of Redundancy Department I think) By far my favorite title!!?:)"
Jim Sterne, threw in the most authoritative and complete answer:
Among the more interesting titles of people who came to the eMetrics Marketing Optimization Summit in San Jose: Advertiser Analytics Engineer Advisory Solutions Architect Assistant Director, Business, Management, Legal & IT Programs Chief Analytics & Optimization Officer Chief Analytics Officer Chief Search Officer Chief Strategy Officer Chief Visionary Officer Client Engagement Manager Content-Management Expert Corporate Marketing Brand Manager Creative & Optimization Manager Customer Experience Consultant Customer Intelligence Digital Marketing Analyst Director of Analytical Consulting Director of Analytics Director of Business Analytics Director of Consumer Marketing Director of Data Insights Director of Data Strategy Director of Decision Support Director of Digital Research Director of eBusiness Director of Insights and Optimization Director of Online Operations Director of Optimization Services Director of Research, Entertainment & Games Director of Retention Director of Search & Analytics Director of Strategic Business Analytics Director of Solution Engineering Director of User Experience Optimization Director of Web Business Strategy Director of Web Strategy EBusiness Analytics Manager EBusiness Metrics & Analytics Manager Emarketing Analyst Executive Director of Business and Marketing Analysis Financial Analyst Founder, Chairman and Chief Revenue Officer Interactive Marketing Analyst Media Analytics Manager Merchandising Manage Online Engagement Strategist Real Time Analytics Architect Search Marketing Specialist Senior Analytics Manager Senior Director UX + Analytics Senior Director, Global Site Analytics Senior Web Analytics Researcher SEO Analyst Site Optimization Manager Social Media Marketing Manager Sr. Customer Experience Manager Sr. Director, Database Marketing Sr. eCommerce Analyst Sr. Manager Marketing Analytics Sr. Manager, Experience Design Sr. Manager, Global eCommerce Sr. Marketing Operations Analyst Sr. Marketing Strategist User Research and Analytics Vice President, Global Analytics and Optimization VP Analytics VP Internet Business and Technology VP Marketing & Analytics VP of Blogging Evangelism Web Analytics Analyst (in the Department of Redundancy Department I think) Web Analytics, Corporate Marketing Website Optimizer Worldwide Marketing Operations
As for myself, my formal job title at Dell is Senior E-business Consultant which I don’t like. I actually changed that to Senior Analyst, Web Analytics and Optimization on my business card, as I feel this reflects my real role and responsibility much better. The dream job title I want, is what Avinash Kaushik has, “Analytics Evangelist”. 
The truth is though, it probably doesn’t matter what your job title is. What really matters is who you are and what you do.
But it is complete ok to have fun. So what’s your dream job title?
