We all are professionals so we tend to be very professional in what we do. However today I learned that web analytics can be personal.
Well, to be more accurate, I learned that long time ago when I watched how Avinash Kaushik, Jim Sterne, Eric Peterson or Bryan Eisenberg presenting in eMetrics Summit or anywhere they go. They are passionate, energetic, and they are personal.
Today I experienced that too.
Today we hit a really great milestone in web analytics within Dell. Several months after implementing SiteCatalyst globally, we presented a global executive dashboard which enables our executives to get a weekly snapshot of the site performance across our global regions. It gives them a great benchmark, drive standardization of the site, promote best pracitice sharing. More importantly, it drives them to prioritize their web analysts’ time to work on big opportunities, instead of tons of ad hoc requests or routine reporting.
When a senior manager told me, “Oh my this is a thing of beauty! Tear in eye….” and when my director said, “we need turn web analytics from a tool to THE weapon”, I know that we are on something here. Tomorrow is going to be a little different. We might start to see a transformation and a new culture might emerge.
So that’s my thought of today. Web analytics can be personal, can be exciting, can be something you really love. It doesn’t have to be dull at all. Let’s get out of our cubes, start to be like a champion or evangelist within our organization.
It’s your time to shine now, seriously.
