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Hosted WAW on Dell Campus

14 Jun

Last Wednesday, we hosted the Web Analytics Wednesday on our Round Rock campus. The day started with heavy rain fall, but to my surprise, there were 30+ fine people showed up. Together with about 15 Dell team members, we had a huge turnout!

We gave away five of my favorite books from leading authors such as Jim Sterne, Avanish Kaushik, Bryan Eisenberg,  Tim Ash & Jason Burby but I had to confess to the group that I haven’t finished all of them.

I did a short presentation on Dell’s vision to become the best in class organization of online analytics and testing followed by a really interesting and engaging panel discussion with five key members from our team. The group asked a lot of questions on our implementation strategy, difference in Consumer and Commercial online business and the panelists’ experience etc. My favorite part is what Kane Burns said, “(my job) is a happy medium between analytics and ability to influence business” Well done, Kane!

Here are some photos

Here is the presentation if you’d like to download WAW at Dell

Finally, below are all job positions still open in CSMB Online, Global Online and Public Online. Apply now if you are still interested in joining Dell!

  • 1003T2QG -Senior Analytics Manager, CSMB Online, 1 position available
  • 1004FPJS – Senior Online Analytics Program Manager, supporting Interactive Content, 1 position available
  • 1004FPX4 –Senior Online Analytics Program Manager, supporting Shopping Experience, 1 position available
  • 1004FQAG – Online Program Analyst, supporting various programs, 4 positions available
  • 100135JS – Web Analyst, Global Online
  • 1001CI7S – Web Analyst, Global Online
  • 1003GJZS – Web Analytics Regional Lead (Public sector – Americas), 1 position available
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WAA Announced 2009 Nominees for Board of Directors

23 Mar

Today, Jim Sterne, the chair of WAA Board of Directors announced 2009 Nominees for Board of Directors. Read the full release below.

So I am one of the five nominees in the practitioners category and three of us will be elected. 60% chance, not bad, right? But then I also realize all of them are exceptional performers in their companies. I will be very humbled if I get elected and have to work even harder for WAA so that you won’t be regret for voting for me.

 

March 23, 2009

Dear Members:

A month ago we put out the Call for Nominations to the WAA Board of Directors – seeking candidates to fill six expiring seats on the Board. We received a tremendous response from members throughout the world and are pleased to announce that twenty-two extremely qualified members are running for election to the WAA Board of Directors.

They are:

Anil Batra, Chief Analytics Officer, Ascentium, USA
Daniel Waisberg, Head of Web Analytics, EasyNet Search Marketing, Israel
David Millrod, Managing Partner, Technology Leaders, USA
Juan Manuel Damia, Partner, Intellignos/SocialMetrix, Argentina/USA
Khalid Saleh, President, Invesp Consulting, USA
Olivier Silvestre, Co-founder, Tealium, Inc., USA
René Dechamps Otamendi, Founder, Ox2/LBi, Brussels
Sergio Maldonado, Director, MV Consultoria, Spain
Stéphane Hamel, Web Analytics Advocate, Immeria Consulting Services, Canada

Ed Wu, Senior Analyst, Global Consumer Online, Dell, Inc., USA
Greg Asman, Director of Web Analytics, Aspen Marketing Services, USA
Peter Sanborn, Group Manager, Web Analytics, Microsoft, USA
Rachel Scotto, Metrics Manager, Sony Pictures Entertainment, USA
Ray Sibulkin, Executive Director, Business and Marketing Analysis, Edmunds.com, USA

Alex Yoder, Chief Executive Officer, WebTrends, USA
Arie Abecassis, President, MindFireInc, USA
Claudia Woods, Director of Strategic Development, Predicta, Brazil
Jonathan Levitt, Vice President of Marketing, iPerceptions, Inc., USA
Kimberly Weller, Product Manager, SAAS Institute, USA
Mark Wachen, Managing Director, Interwoven/Optimost, USA
Matthew Langie, Senior Director, Product Marketing, Omniture, USA
Nicolas Babin, Chief Operating Officer, AT Internet (XiTi), France

Following our initial Call for Nominations, we learned that a highly respected member of our Board would not be returning for the final year of her term. April Wilson, who has made tremendous contribution to the Board and the WAA membership, has decided to step down to allow more time for her professional and family pursuits. She will be greatly missed.

As a result of April’s departure, we will elect 7 Board members this year. The successful candidates will serve two-year terms on the WAA Board. The candidates will be elected as follows:

Consultants: The two highest vote getters in this category will be elected.
Practitioners: The three highest vote getters in this category will be elected.
Vendor: The two highest vote getters in this category will be elected.

We encourage you to review the profiles of each of the candidates and get to know them prior to the election. The profiles include photographs, bios, written responses to selected questions, and audio interviews, and can be found on the WAA website by clicking on the main three pages linked above.

The election will be conducted via electronic ballot from March 27 through April 10, 2009.

For more information about the election process, please read the WAA Board of Directors Election Process – 2009 document, or contact the Nominations Committee.

Thank you to all the nominees for your willingness to serve the WAA – and to all our members whose active participation ensures the success of this process.

Regards,

Jim Sterne
Chair, Nominating Committee
Chair, WAA Board of Directors

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Who Am I?

15 Jan

This sounds an interesting question, isn’t it?

Having been worked in analytics related jobs for almost five years now, I often find myself in a little awkward situation. Out of Michigan, I wanted to become a brand manager, eventually a marketing executive, just like the rest of Wolverines did. However I quickly discovered that’s not how people are thinking of me.

There are times my colleagues calling me as “Dr. Wu”. Last time I met with a colleague never met before and he said, “oh, I know you, you are THE NUMBER GUY…” He went on saying that he want to learn from me how he can use web analytics data for his work.

Dr. Wu? Well, I wasn’t a Phd at all.

THE NUMBER GUY? I never think myself that way.

The cruel reality is, the way I think myself is different than the way others think of me.

For a long time I was uneasy with that. I wanted to change people’s perception. My manager wanted me to go out of my “comfort zone”, to become more “outspoken”, or to be more “visible” in front of the senior executives. On my yearly performance plan, there is always something like “improving my organization agility or strategy agility”–if you actually understand what it means exactly.

… …

Until the day when I became a web analyst.

Because web analytics is one of the very few marketing domains requires super, super high level of skills and experience to understand the data, interpret the data and be able to provide actionable recommendations based on data and analysis.

Unlike a brand manager position, this doesn’t require you of making up something out of nothing. (no offense to my fellow brand managers. ) I have a friend who is very good at that and he called that as BS. (ET, that’s you if you ever read this post. :)

This world has plenty of people who can do the BS part. Most of them are scared of data. They can create a whole marketing campaign from the white board but when you tell them standard deviation, their face will look blank or they may vomit. Granted I have seen extremely polished people who can do both quantitative and qualitative jobs well.

On the other hand, this world doesn’t have enough people who really enjoy working with data. And there are even fewer people who have a great instinct about data. I meant instinct. You look at a spreadsheet or a dashboard full of data with one eye covered and you get the picture how the business performs. You can almost smell the data and know where is the problem. That’s a God-Given-Gift. (I’m going to name it GGG and trademark it :) )

So don’t give it up if you have “GGG” in your gene and trying to be somebody else. Let people call you Dr. , the number guy, or even the nerd or whatever they want to call you.

Play strength, not weakness.

That’s where I am at when I think of myself.  A data driven marketer who have a great instinct about data. An analyst who can help other marketers to understand their business and identify problems and opportunities.

So question for you:

Where are you at? How do you think of your role as a web analyst in your organization? Are you happy about it or upset about it?

Please share at least one tip to become a happy web analyst!

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