Did you miss the eMetrics presentation and Whichtestwon webinar? You can still listen to their presentation here https://whichtestwon.com/top-10-testing-tips (Disclaimer: I have no affiliation with whichtestwon but you’ll need join as a premium member to be able to access the video)

Do you want to stay in touch with me and look for future opportunities working in our winning team? Look me up on Linkedin or Twitter (ed_wu)

Section 1 presentation by myself. Watch here

Section 2 presentation by Carol Gohl. Watch here

Section 3 presentation by Dave Nelson has yet to be published.

The requisition numbers, brief job description and desire experience and skills can be found below. But to summarize why you should join our team, assuming you have the passion for online analytics, testing and optimization:

1. This is once in a life kind of opportunity for you to be able to transform dell.com experience – want to become a change agent? Now is your time to shine!
2. There is no better place in my opinion (of course I am biased) where you can find so many people with such passion, caliber and determination to make our site work better for customers, one test at a time – iron sharpens iron!
3. We are on our way to build testing into our culture and everything we do in online business. A great journey and you will be proud of your experience here!

So let me know what you think and feel free to reach out to me if you or any candidate you know might be interested in these positions. But you need act fast as we are.

Requisition numbers:

110005DP e-commerce management consultant – 1 position based in US

110005EG e-commerce management senior advisor – 2  positions based in US

110005ES e-commerce management senior advisor – 1  position based in Europe

11000479 e-commerce management senior advisor – 1 position based in China

JOB DESCRIPTION

As an Online Optimization Manager for Dell’s Consumer & Small Business, you will be a member of the Global Online Analytics, Testing & Targeting team, one of the largest and best-in-class in the industry. This is an extremely dynamic environment where you will have an opportunity to work with some of the most advanced technologies such as Omniture Insights and Test & Target as well as the top minds in the web analytics industry. Your knowledge, skills and insights now can all be put into practice!

You will be responsible for managing the testing roadmap and operational excellence of the testing program for a specific customer segments. You will be responsible for designing high quality test projects, managing the entire testing cycle and communicating the results and insights to the business teams. As a result of these testing and optimization efforts, the company will be able to make better data-based decision, driving revenue upside as well as better online customer experience in long term.

Specific responsibilities include:

-Align the testing roadmap with recommendations from the analytics team
-Make sure the regional roadmap syncs up with the global guidance
-Manage the weekly/monthly/quarter meetings with key stakeholders and ensure the priorities are communicated and aligned
-Partner with Global Site Design and T&T developers to make sure that the tests are executed flawlessly
-QA and monitor the tests while they are running
-Partner with the analytics team to analyze the test results
-Communicate test status, results and insights to all teams involving in the testing process
-Partner with T&T developers and IT to implement the test winners or drive the long term product development cycle
-Be a change agent and help us to build a testing culture at Dell
-Be diligent to keep the testing roadmap updated with most accurate information

Desired Skills:

-Passion for Online Analytics, Testing & Targeting
-2-3 Years in analytical environment. Business Analyst with clear web analytics and testing experience is preferred.
-Strong Omniture Experience, in particular for Sitecatalyst and T&T
-Project management skills
-Detail orientated while keeping sight of bigger picture/trends
-Intellectually curious
-Service orientated
-Web- & Tech-savvy

Minimum Educational Requirements:

-Bachelor’s degree or equivalent experience
-MBA is preferred

Dell offers:

-Opportunity to work with a strong brand at one of the world’s largest IT solutions providers
-Dynamic, challenging, international work environment
-A team with a high level of energy, integrity and motivation to win
-Exciting internal career opportunities
-A commitment to diversity and inclusion
-Competitive compensation including bonus plans & a great benefit package
-An individual professional development plan

About Dell Inc.:

Want to work in an environment where each day is focused on delivering solutions that make a real difference in people’s lives? Where teams are constantly curious, and different perspectives and experiences are valued?

At Dell, we believe technology is essential for human success and that it should be accessible to everyone.  We are constantly evolving to better serve our customers, seize new opportunities and drive growth.  Together we can change the world.  Come join us.

For more information, visit us on the web at www.dell.com.

#10 It’s the first #measure conference and networking event in 2011. What better way to start the new year?

#9 Only $50 to register ($15 for WAA members) – that’s such a steal and I will pay 10 times of that amount to learn from Jeffrey Eisenberg and Adam Greco!

#8 Meet some #measure industry super stars in person such as Jim Sterne, John Lovett etc. in a smaller setting than the huge conferences.

#7 Your company’s current website personalization strategy is a “choose-your-own-avatar” feature.

#6 To hear from Dell team the personalization efforts in action!

#5 To be the first bunch of web analytics professionals to pledge for the code of ethics

#4 Help us beat Microsoft who hosted the WAA Seattle Symposium (yes, our volunteer teams are having a competition)

#3 Chance to win a Dell Inspiron Duo or Venue Pro!

#2 Enhance your New Year’s diet with real Texas BBQ and authentic Tex -M ex (for folks from other states like Rudi Shumpert)

#1 Come on, this is Austin – we need you to “keep it weird”

Bonus incentive:

Did I mention 6th street and live music?

I think the key message we are trying to deliver is that our industry is far from maturity and the only way to move forward is to take a balanced approach toward people, process & technology. Most of the companies are still trying to figure out what’s the technology platform they should be using for web analytics and testing. Luckily at Dell, we have solved that issue in the last three years, at least for the most parts. Our focus right now is how to get more values out of those investments and the answer is people & process. Without enough talents, it limits the potentials of the value you can extract from the technology. Without process, smart people can become frustrated. You might be able to have one or two big wins but it will collapse eventually when the lead person leaves.

My passion at Dell is really to help the company create a sustainable, scalable and consistent analytics & testing program. But I have come to realize this is not a one-person’s game. This is so much bigger than myself. The only way to do so is to hire people much smarter than me and create processes which can help them become successful. I really think for any analytics managers/executives, the number one priority should be people and the number two should be process. Technology is important, but don’t let it get in your way and stop you from developing a better team and better process.

One thing I mentioned in the conference is there is a shortage of great web analytics talents. Nothing new here as everybody knows that. What I didn’t mention is there is a bigger shortage of great web analytics managers/executives. I think there are two possibilities to fill in that gap in the future. The first possibility is for our web analysts to grow up and become leaders in their companies who can influence the overall marketing analytics strategy, not just web analytics in silo. Adam Greco is a great example who grew from a web analytics consultant to an analytics executive. However if our web analysts fail to make that jump, then managers/executives with no web analytics background but great background in other analytics disciplines such as finance, pricing etc. might come over to take the lead. I have seen this is happening especially in large enterprise.

Two years ago, I was the only one attending eMetrics. This year, we had total 8 Dell team members in DC, making Dell the company with the most attendees. It is a small change but a great testimony how much focus Dell has given to online analytics & optimization.

My close remarks of the keynote is I don’t know where the future is taking us. Nor I know how long it will take us to become the best-in-class analytics & testing company. But I do know that with the right vision and strategy, we will get closer to the end goal, slowly but surely. Of course there will be blood and tears along the way, but hey, isn’t that making the whole thing so exciting?

We gave away five of my favorite books from leading authors such as Jim Sterne, Avanish Kaushik, Bryan Eisenberg,  Tim Ash & Jason Burby but I had to confess to the group that I haven’t finished all of them.

I did a short presentation on Dell’s vision to become the best in class organization of online analytics and testing followed by a really interesting and engaging panel discussion with five key members from our team. The group asked a lot of questions on our implementation strategy, difference in Consumer and Commercial online business and the panelists’ experience etc. My favorite part is what Kane Burns said, “(my job) is a happy medium between analytics and ability to influence business” Well done, Kane!

Here are some photos

Here is the presentation if you’d like to download WAW at Dell

Finally, below are all job positions still open in CSMB Online, Global Online and Public Online. Apply now if you are still interested in joining Dell!

Today I am glad to tell you that we have a number of openings in our CSMB Online Analytics & Testing organization. To be exact, 10 openings total globally! And here is the summary:

• 1003T2QG -Senior Analytics Manager, CSMB Online, 1 position available
• 1004FOZS- Senior Online Analytics Program Manager, supporting Behavior Targetting, 1 position available
• 1004FPJS – Senior Online Analytics Program Manager, supporting Interactive Content, 1 position available
• 1004FPX4 –Senior Online Analytics Program Manager, supporting Shopping Experience, 1 position available
• 1004FQAG – Online Program Analyst, supporting various programs, 4 positions available
• 10018M14 – Senior Web Analyst SMB Europe, 1 position available
• 10018JZS – Senior Web Test Manager Consumer Europe, 1 position available

How to apply?

This link details the application steps. The key is you need to use the job search tool to find the right job. Once you are on the job search page, you can use the 7 digit job numbers, all starting with “100″ as you can find from above.

Let me also offer some practical tips. Free of charges of course It may save you sometime and help you find the dream job.

• If you are still not convinced that Now is the best time to join Dell, don’t worry, I am here to help you. Just let me know what your question is and how can I contact you, and I will be very happy to discuss with you.
• If you are not sure which job to apply, just pick the one seems most interesting to you. What we will do is to make sure to help you find the best position matches your interests and strengths, even that’s not necessarily the job you applied.
• Make a killer resume. If you can’t find a good example, checkout my linkedin profile. The key to highlight is what you have achieved through analytics and testing, NOT what tools you know and what data you provided. So focus on results, results and results! And please don’t send us a 10 pages resume.
• Prepare your interview. If you have a strong resume, you will be invited to interview. And the interview questions are…oops sorry I can’t disclose that.

Finally, did I mention that we might be open for remote options, depends on the job and your background? Yes we are. So for those of you who haven’t made to Austin, Texas, worry not because now you might get to work at Dell without moving. For those who have been to Austin before, I am sure you are convinced that this is the best place to be!

This is probably by far the shortest presentation I have delivered. But the message is simple and clear: as Dell is building our online analytics & testing capability and really focus on investing in people, process and technology, NOW is the best time to join Dell and really make a big impact.

Are you fired up by this? Let me know if you are.