Managing Analytics

It’s that time again–eMetrics Marketing Optimization Summit will be hosted in Washington DC from Oct. 19 to 22nd. Same time last year, only a month after I joined the Global Consumer Analytics and Optimization team, I set out a mission to discover what the super secret of a successful web analyst is during my DC trip. I wasn’t disappointed. I really enjoyed my experience there and wrote several blog posts: eMetrics Summit 2008

Believe or not, in about a month, I am going there again. Now this time, in addition to sit down and listen to those mind blowing presentations, I am actually going to stand up and speak about our journey in the last couple of years. The title of the presentation is “Dell’s Evolution–Leveraging Analytics Globally as a Key Strategic Business Driver”. My boss, Gautam Madiman and myself will co-present this topic and we will describe the unique approach Dell is taking to evolve analytics globally and the positive impact it is having on the business. We will cover a broad view of Dell’s web analytics strategy, organization structure, technology and internal processes along with specific key wins that the program has delivered.

Looking back past twelve months, we have made tremendous achievements including:

• Rollout the first enterprise wide web analytics solution with advanced segmentation technology is in development
• Built a process through which multiple functions and business units can discuss and prioritize analytics and optimization requests
• Launched numerous high impact analytics, testing and targeting programs
• Developed a global analytics team with talented and passionate individuals in HQ as well as regional hubs
• Most important of all, now we understand what the vision is and how we can get to there and we are having a lot of fun in the process!

So come to listen to us if you are in DC this year. I understand it is not easy to make the investment to go any conference in the current environment, but if there is only one conference you could go, absolutely go to the eMetrics Summit. Let me know if there is any specific topic you would be interested in hearing.