Top 10 Testing Tips from DELL

Talking about the kind of talents I am so fortunate to have at Dell. Paula Tellez, Marketing Director and Nazli Yuzak, Senior Testing Manager, both from my team, recently presented ...

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Introducing WAA to China

Last December when I went back to China, I had the chance to meet with local web analytics community in Beijing. They invited me to give them an introduction about ...

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Managing Marketing Metrics at Dell

Thanks to wonderful folks at online-behavior who have put up our eMetrics keynote on their website. It is divided to three sections: Section 1 presentation by myself. Watch here Section ...

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Quick update on hiring

On Jan 18th, I posted My New Year Resolution: HIRING! Since then I have been working hard to recruit the talents and get them onboard. I am happy to announce at ...

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My New Year Resolution: HIRING!

If hiring 10+ people into our team in 2010 made me feel pretty good, the year of 2011 will make me feel even happier! In our quest to become the ...

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10 reasons why you should attend WAA Austin Symposium

I am excited about the upcoming WAA Austin Symposium on January 24th in the Renaissance Austin Hotel. I hope you can come to join us and here is why you ...

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The leadership lessons we can learn from goose

My boss shared with me some amazing leadership lessons we can learn from goose, before she left for a warmer place for vacation. These facts about goose teach us how ...

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From good to great, our keynote presentation in eMetrics

This week in DC, Carol Gohl, Dave Nelson and I co-presented the keynote in the third day of eMetrics. The title of the presentation is “From Good to Great, how ...

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Keynote in eMetrics DC

I am humbled that I was invited to give a keynote presentation in the upcoming eMetrics Marketing Optimization Summit in Washing DC, Oct. 3-7, 2010. I would guess this is ...

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Hosted WAW on Dell Campus

Last Wednesday, we hosted the Web Analytics Wednesday on our Round Rock campus. The day started with heavy rain fall, but to my surprise, there were 30+ fine people showed ...

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Join Dell Now and Make a Difference!

Three weeks ago I did a short presentation in eMetrics San Jose and talked about why now it is the best time to join Dell’s Online Analytics & Testing team. ...

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My eMetrics Summit Speech

Thanks to Jim Sterne and the Web Analytics Association who kindly gave me five minutes to talk about Dell’s ambition to become the best in class in online analytics & ...

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WAA announced 2009 Championship Winner

and who is on the first place? Joel Wright and myself! When Daniel Waisberg, the WAA marketing chair told me about this, I simply couldn’t believe it. But here is ...

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Ecommerce is sad. How to get it right?

Valentine is coming, so maybe I should get something for my wife, before it is too late. I stumbled upon www.limogesjewelry.com and like the “My Beloved Top-Engraved Message Stainless Steel ...

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Hear Me Speak in eMetrics Summit DC!

It’s that time again–eMetrics Marketing Optimization Summit will be hosted in Washington DC from Oct. 19 to 22nd. Same time last year, only a month after I joined the Global ...

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What’s your analytical framework? (part two)

Last time, I talked about “Analyze” and what you need be careful about. In this post, I am going to talk about the first “M”, Monetization. In web marketing, when ...

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Brutal Logic or No Logic

As an analyst, I write a lot of reports (actually “powerpoints”) and like to read a lot of analyst reports. Sometimes I’ll have an “ah” moment-this guy is just genius ...

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What’s your analytical framework?

There is no lack of talking about analytical framework. Each of them has its pros and cons. The one we created is called “A.M.M.O”. Let me explain this to you ...

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Got the million dollar slide?

Daniel Waisberg asked an interesting question in the web analytics yahoo group recently, “just got curious: when you send a Web Analytics doc, do you add a cover page? Suddenly ...

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Two Random Job Postings

My wife forwarded me these two jobs. They are not jobs for web analyts, but in the current economy, more job listing probably doesn’t hurt. So I am happy to post here. Please ...

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